square jet design

The idea for Square Jet came about as an idea for a fictional design firm. The idea of a square jet seems comical and playful. The logo itself is the word jet enclosed by two brackets that form a square. This in turn eliminates the need for even including the word square. The company itself is aimed at the every day consumer, graphic designer or person looking to get projects printed or designed. The target audience is ages 20-45. The use of other brackets provides interest as well as mimics the logo. The colors used are cyan, grey and black. They give the design a technological feel. The blue evokes a calming feeling, as well as dependability. The system would provide uses for a letterhead, fax, estimate form, invoice, and purchase orders. Also added is an envelope and business card that can be edited easily for different titles in the company. The card folds into a perfect square to go along with the concept. The font used throughout the project is Myriad.