Seventh Generation 

Seventh Generation is a company that creates household and personal care products that are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people living within your home. For the Seventh Generation company I created a billboard, magazine ad, and T-shirt designs. The concept behind the design was to include the product (the dishwashing soap) with an element of the environment. By incorporating “soap bubble” like shapes to make up a flower, it gives the idea that this company can not only help clean your dishes, but keep the environment healthy as well. The design is minimal and uses white space to create a feeling of cleanliness. The font used is Gill Sans.